Introducing our Value Gap Analysis Report

Anna Stubbs • October 16, 2023

Can you see the potential that lies in your financial data?
Your financial statements give us insights as to the opportunities that exist for you and your business. This external perspective can help you run a more effective business - whether you’re seeking growth or efficiency.

Introducing: The Value Gap Analysis Report.
Our new report documents the gap between where your key numbers are currently and where they could be with clear direction to make material improvements.

Your bespoke report provides an analysis of the strategies you can adopt to increase your business's profitability, cashflow, and value, including an overview of the impact our suggested changes could have.

We want all our business clients to benefit from this cost-effective service.

We’ve priced this report at a level to make it as accessible as possible for all clients. We hope this is as much of a no-brainer for you as it is for us.

After creating your initial report, each year we will assess the new opportunities that exist in your business and identify new strategies for you to work toward. This ensures consistent improvement for your business, with a flow on improvement for you personally.


The Value Gap Analysis Report will help you:

  • Recognise areas of your business that are performing well
  • Determine areas where you can improve discipline and operate smarter
  • Identify potential improvements to your cashflow, profit, and overall business value
  • Get clear direction for decision-making and planning
  • Establish how we can work together to help you achieve your goals
  • Drive your business to provide you with more mind, time, and financial freedom
    Every business should spend time unpacking the opportunities that exist for them to operate smarter. With our broad financial knowledge and visibility across your finances, we’re well-positioned to help you improve your numbers.


We’re looking forward to working with you to create your Value Gap Report and ensure your financial position is improving year on year.


Ready to get started with your Value Gap Analysis Report?


Enquire with our team now.

Basic strategic advice: why your business needs an evolving strategy

By Anna Stubbs • June 2, 2026
“Q: Why do I need an evolving strategy for my small business?” You’re a business owner or CEO. And that means it’s your responsibility to take care of the business, invest in the right places and make the company a success story. However, to do this, you need an agreed business strategy that lays out your goals, your mission and your plan for taking the company to the next level. So, why does this need to be an evolving strategy? “A: Your business strategy is not a static document – it’s a plan and mission that should be fluid, agile and able to react to change.” We’re trading in uncertain times at present. Each day presents a new challenge for small businesses, and having a plan that can react to change is a major competitive advantage.

Cash flow and cost control

By Anna Stubbs • June 2, 2026
More than ever, cashflow is a vital part of staying afloat, whether your business is in recovery or growth mode. Revenue, profit and your bottom line all deserve your attention. But keeping everything running is the baseline. Regular cashflow forecasts help you keep that in focus. Here’s why: Cost control - If you can't reach your targets for income, reining in your costs may give you a little extra head room to manage cashflow while you plan your next move. Visibility on outgoings - Cost control can be a challenge when it’s hard to pinpoint hidden costs or where established ways of doing things cost more money than they should. You may also have been coping with unexpected expenses, as you’ve adapted your business for unplanned circumstances or increased costs. Improving business practice - It's more than only keeping an eye on outgoings (though that's important). It's about looking at each aspect of your business and business systems (or the gaps where there should be business systems) to see if poor practice is driving costs up unnecessarily. It can be useful to break it down - You can look at cost centres such as office supplies or freight. Or you can look at what those costs do for your business. It can help to analyse costs in terms of cost of sale and overheads.

Basics strategic advice: how do accountants support your financial performance?

By Anna Stubbs • June 2, 2026
“Q: How does an accountant support my financial performance?” We’re all used to the idea of a business needing an accountant. But have you ever stopped to think what a good accountant and business adviser can actually bring to your company? Advances in technology, software and AI are changing our expectations of what a basic accountant/business owner relationship can offer. So, it’s important to reassess your expectations and to find out where we can add real, additional value. “A: Your accountant is now a full-fledged business adviser, ready to help you review, manage and transform your finances and strategy.”  In previous decades, your accountant dealt primarily with historical data – the transactions and cash inflows/outflows that had happened in the past. Today, with access to so much smart forecasting, data analysis and forward-looking scenario-planning, we can tell you far more about the future of your business.