FoMO or JoMO? Give your business decisions (and yourself) a chance to breathe

Anna Stubbs • October 16, 2023

In reviews of buyer trends and marketing reports, the term FoMO often pops up. It stands for the fear of missing out. It’s the feeling that, whatever you’re doing, you’re missing out on something happening somewhere else, a product or experience you just must have.


In your marketing campaigns, it’s your friend. Let customers and prospects know they’re in danger of missing out if they ignore this wonderful opportunity, service, product, discount, or promotion.


But don’t let it drive your day. FoMO leads people to want to be connected at all times in case they let an opportunity slip. It can prompt snap decisions when you might be better off thinking it through. You can end up feeling like your day is at the mercy of whatever notification pings next.


To reset to your own goals and priorities, JoMO - the joy of missing out - may help.


Take a breath. Are you really missing out if you’re not connected every minute every day? Do you need to fence off some time just for your business and/or just for you and your family?


Start by turning your phone off or to silent. In the office, give yourself a couple of precious hours to work things through, devote some true thinking time to your business. At home, practice saying no to a few invitations. Try that new recipe. Plant those herbs. Or take to the hills, get some air, and really breathe.

By Anna Stubbs June 3, 2025
No one can deny that to grow your business, you must attract new potential customers (or leads). It’s how you generate these leads that’s important though. STEP is a lead generation acronym to help you generate quality leads without pointlessly blowing your marketing budget: S = Strategy T = Target E = Efficiency P = Process
By Anna Stubbs June 3, 2025
Key Performance Indicators (KPIs) are essential to measure the performance of your business in order to grow your numbers. Of course, the measures themselves are pointless unless there’s reflection and discussion to ensure they’re met. Here’s a simple and effective way to link KPIs to a reporting and accountability framework. Firstly, make sure there is ONE leader for each of the departments in your business: Director, Leadership, Product / Service Development, Operations, Marketing, Sales, Finance, HR, and Admin / IT. One person can lead more than one department, but two people can’t lead one department. You can also contract out departments to avoid needing a large head count of team memebrs (finance, marketing and IT can be outsourced relatively easily). Be clear on who reports to who . One person can only manage 5 or so people effectively. Consider establishing teams with team leaders to enable you to achieve a ratio under 6 to 1. Set up regular department meetings . This may be the CEO with each of the other department heads, the Operations Leader with the Operations team (if less than 5 in the Operations team) or with the Operations Team Leaders (if more than 5 in the Operations team).
By Anna Stubbs June 3, 2025
One of the simplest ways to grow your bottom line is to tighten your belt and spend less.