FoMO or JoMO? Give your business decisions (and yourself) a chance to breathe

Anna Stubbs • October 16, 2023

In reviews of buyer trends and marketing reports, the term FoMO often pops up. It stands for the fear of missing out. It’s the feeling that, whatever you’re doing, you’re missing out on something happening somewhere else, a product or experience you just must have.


In your marketing campaigns, it’s your friend. Let customers and prospects know they’re in danger of missing out if they ignore this wonderful opportunity, service, product, discount, or promotion.


But don’t let it drive your day. FoMO leads people to want to be connected at all times in case they let an opportunity slip. It can prompt snap decisions when you might be better off thinking it through. You can end up feeling like your day is at the mercy of whatever notification pings next.


To reset to your own goals and priorities, JoMO - the joy of missing out - may help.


Take a breath. Are you really missing out if you’re not connected every minute every day? Do you need to fence off some time just for your business and/or just for you and your family?


Start by turning your phone off or to silent. In the office, give yourself a couple of precious hours to work things through, devote some true thinking time to your business. At home, practice saying no to a few invitations. Try that new recipe. Plant those herbs. Or take to the hills, get some air, and really breathe.

The Man on the Moon Principle

By Anna Stubbs • October 22, 2025
In 1961, President John F Kennedy famously announced his goal of landing a man on the moon and returning him safely to Earth before the decade was out. As we know, in July 1969, Neil Armstrong and Buzz Aldrin became the first people to walk on the moon, and were brought back to Earth safely, achieving JFK’s goal.  At a time when most people hadn’t even been on an aeroplane, landing on the moon would’ve felt unachievable and overwhelming. However, such a massive goal united people with a purpose; the story goes that even a cleaner mopping the floor at the space station said his job was to help put a man on the moon. So, how did they make the goal achievable? They broke it down into milestones, with each one taking them closer and closer to achieving their ultimate goal. The first milestone was to achieve lift off. So, they set about resolving this challenge. The next milestone was to reach orbit, so they had a team working on this milestone. Then, they had to reach the moon’s atmosphere, land safely on the moon, take off from the moon, enter Earth’s atmosphere and land safely back down to Earth. You can see how breaking the goal down into milestones gave everyone a more achievable objective to focus on which was less overwhelming. Those milestones were then broken down into the actions which needed to be completed. Each action was essentially a small step towards reaching the ultimate goal.

5 signs you’re undercharging

By Anna Stubbs • October 22, 2025
Are you undercharging for your services? It can be hard to tell, particularly if you’re in a niche industry or you’re a contractor. Costs have been rising, so it may be time to rethink your own pricing.

Understanding your revenue drivers

By Anna Stubbs • October 22, 2025
For your business to make money, you need to generate revenue. You produce revenue through your usual business activity, by making sales, getting your invoices paid, or taking cash from paying customers. So, the better you are at selling your products/services and bringing money into the business, the higher your revenue levels will be. But what actually drives these revenue levels? And how do you get in control of these drivers?