Step 2 of Building a Better Business

Anna Stubbs • August 2, 2023

Be open to change and new learning

It’s amazing what we, as humans, don’t even know that we don’t know. New learning opportunities are everywhere, and in this digital world, there’s simply no excuse to avoid new learning.

Consider how many new things a five-year-old learns each day. Children enthusiastically embrace the world of possibility and the desire to learn. Why is it that, the older we get, the more likely we are to close our minds to new learning?

We’re all busy, and sometimes we feel like we just don’t have the time to sit down and read a book. We need to make the time. Set yourself targets and share these with someone who will hold you accountable to achieving these.

Here are five ways to learn more, positioning yourself to run a better business:

1. Read more.
If you struggle to find time to read, set a reminder on your phone to read before bed each night. Start with reading 10 pages, then increase this each week. Mix it up with recreational books and business books. As a bonus, it will help you sleep better!


2. Resist the urge to hang out on your phone.
Unless you’re learning something new. By the way, you’re unlikely to learn on Facebook! Try an eBook, audiobook, podcast, or learning app instead!


3. Enrol in courses or workshops.
These can be online or in person. Choose topics that interest you and will help you in your business.


4. Turn off your TV.
Unless you’re viewing TED talks on YouTube or content that is useful learning.


5. Keep a journal of your learnings.
Review your journal of learnings regularly. Remember, you don’t really know something until you can teach it to someone else.


So, what areas should you be learning more about? It could be leadership, management, sales, or writing skills. Find out the best ways to develop your knowledge and set aside time to learn. Don’t forget to ask someone to hold you accountable. Maybe you could buddy up with someone and meet regularly to share your learnings? Once you begin learning, your hunger to learn will grow.


We can help you take steps to improve your business and ensure it reaches its true potential. Get in touch!

“Live as if you were to die tomorrow. Learn as if you were to live forever.” - Mahatma Gandhi

Grow your numbers – Increase leads generated

By Anna Stubbs • June 3, 2025
No one can deny that to grow your business, you must attract new potential customers (or leads). It’s how you generate these leads that’s important though. STEP is a lead generation acronym to help you generate quality leads without pointlessly blowing your marketing budget: S = Strategy T = Target E = Efficiency P = Process

Grow your numbers - Reporting and accountability

By Anna Stubbs • June 3, 2025
Key Performance Indicators (KPIs) are essential to measure the performance of your business in order to grow your numbers. Of course, the measures themselves are pointless unless there’s reflection and discussion to ensure they’re met. Here’s a simple and effective way to link KPIs to a reporting and accountability framework. Firstly, make sure there is ONE leader for each of the departments in your business: Director, Leadership, Product / Service Development, Operations, Marketing, Sales, Finance, HR, and Admin / IT. One person can lead more than one department, but two people can’t lead one department. You can also contract out departments to avoid needing a large head count of team memebrs (finance, marketing and IT can be outsourced relatively easily). Be clear on who reports to who . One person can only manage 5 or so people effectively. Consider establishing teams with team leaders to enable you to achieve a ratio under 6 to 1. Set up regular department meetings . This may be the CEO with each of the other department heads, the Operations Leader with the Operations team (if less than 5 in the Operations team) or with the Operations Team Leaders (if more than 5 in the Operations team).

Grow your numbers – Control overhead expenses

By Anna Stubbs • June 3, 2025
One of the simplest ways to grow your bottom line is to tighten your belt and spend less.