Step 2 of Building a Better Business

Anna Stubbs • August 2, 2023

Be open to change and new learning

It’s amazing what we, as humans, don’t even know that we don’t know. New learning opportunities are everywhere, and in this digital world, there’s simply no excuse to avoid new learning.

Consider how many new things a five-year-old learns each day. Children enthusiastically embrace the world of possibility and the desire to learn. Why is it that, the older we get, the more likely we are to close our minds to new learning?

We’re all busy, and sometimes we feel like we just don’t have the time to sit down and read a book. We need to make the time. Set yourself targets and share these with someone who will hold you accountable to achieving these.

Here are five ways to learn more, positioning yourself to run a better business:

1. Read more.
If you struggle to find time to read, set a reminder on your phone to read before bed each night. Start with reading 10 pages, then increase this each week. Mix it up with recreational books and business books. As a bonus, it will help you sleep better!


2. Resist the urge to hang out on your phone.
Unless you’re learning something new. By the way, you’re unlikely to learn on Facebook! Try an eBook, audiobook, podcast, or learning app instead!


3. Enrol in courses or workshops.
These can be online or in person. Choose topics that interest you and will help you in your business.


4. Turn off your TV.
Unless you’re viewing TED talks on YouTube or content that is useful learning.


5. Keep a journal of your learnings.
Review your journal of learnings regularly. Remember, you don’t really know something until you can teach it to someone else.


So, what areas should you be learning more about? It could be leadership, management, sales, or writing skills. Find out the best ways to develop your knowledge and set aside time to learn. Don’t forget to ask someone to hold you accountable. Maybe you could buddy up with someone and meet regularly to share your learnings? Once you begin learning, your hunger to learn will grow.


We can help you take steps to improve your business and ensure it reaches its true potential. Get in touch!

“Live as if you were to die tomorrow. Learn as if you were to live forever.” - Mahatma Gandhi

The Man on the Moon Principle

By Anna Stubbs • October 22, 2025
In 1961, President John F Kennedy famously announced his goal of landing a man on the moon and returning him safely to Earth before the decade was out. As we know, in July 1969, Neil Armstrong and Buzz Aldrin became the first people to walk on the moon, and were brought back to Earth safely, achieving JFK’s goal.  At a time when most people hadn’t even been on an aeroplane, landing on the moon would’ve felt unachievable and overwhelming. However, such a massive goal united people with a purpose; the story goes that even a cleaner mopping the floor at the space station said his job was to help put a man on the moon. So, how did they make the goal achievable? They broke it down into milestones, with each one taking them closer and closer to achieving their ultimate goal. The first milestone was to achieve lift off. So, they set about resolving this challenge. The next milestone was to reach orbit, so they had a team working on this milestone. Then, they had to reach the moon’s atmosphere, land safely on the moon, take off from the moon, enter Earth’s atmosphere and land safely back down to Earth. You can see how breaking the goal down into milestones gave everyone a more achievable objective to focus on which was less overwhelming. Those milestones were then broken down into the actions which needed to be completed. Each action was essentially a small step towards reaching the ultimate goal.

5 signs you’re undercharging

By Anna Stubbs • October 22, 2025
Are you undercharging for your services? It can be hard to tell, particularly if you’re in a niche industry or you’re a contractor. Costs have been rising, so it may be time to rethink your own pricing.

Understanding your revenue drivers

By Anna Stubbs • October 22, 2025
For your business to make money, you need to generate revenue. You produce revenue through your usual business activity, by making sales, getting your invoices paid, or taking cash from paying customers. So, the better you are at selling your products/services and bringing money into the business, the higher your revenue levels will be. But what actually drives these revenue levels? And how do you get in control of these drivers?