Step 1 of Building a Better Business

Anna Stubbs • August 2, 2023

Define what success looks like for you

What exactly does your better business look like? Be crystal clear on what you want from your business; it's there to serve you, not the other way around.

The average person spends 40,000 hours at work over their lifetime and life is simply too short to be stuck doing things we don’t enjoy. Make the most of your time and do what you love doing.

To build the vision of where you want to be in the next 12 months, answer the following questions on a piece of paper.

1. Who do you need to be right now?
Stop having a mindset of ‘when I have this, I will do that, and I will be this’. Instead, think about who you need to be right now and start acting in a way that’s consistent with that person - doing what you need to do to get what you want to have.

2. What do you love doing outside of work and at work?
Define the things that you love doing most. We all have tasks we don’t enjoy doing and put off for as long as possible. Determine which tasks can be delegated to free up more time to do the things you love.

3. How many hours will you commit to the things you love doing?
Write down how many hours a week you’ll spend doing what you love. Commit to doing this - tell someone so they can hold you accountable and block out time in your calendar. Setting aside time to do things you love doing is a great way to start taking back control of your life.

4. What holidays do you want to have?
Write down where you want to go and when. Be specific so the image is implanted in your mind. Block out the time in your calendar now.

5. How much income do you need to deliver on this new life?
Write down a figure. Don’t worry about how you’ll achieve this right now, just write it down.

You now have your own personal plan for what you want to get out of your business. Make this visible and start working towards it now.

“The first secret of getting what you want is knowing what you want.” - Arthur D. Hlavaty

Basic strategic advice: why your business needs an evolving strategy

By Anna Stubbs • June 2, 2026
“Q: Why do I need an evolving strategy for my small business?” You’re a business owner or CEO. And that means it’s your responsibility to take care of the business, invest in the right places and make the company a success story. However, to do this, you need an agreed business strategy that lays out your goals, your mission and your plan for taking the company to the next level. So, why does this need to be an evolving strategy? “A: Your business strategy is not a static document – it’s a plan and mission that should be fluid, agile and able to react to change.” We’re trading in uncertain times at present. Each day presents a new challenge for small businesses, and having a plan that can react to change is a major competitive advantage.

Cash flow and cost control

By Anna Stubbs • June 2, 2026
More than ever, cashflow is a vital part of staying afloat, whether your business is in recovery or growth mode. Revenue, profit and your bottom line all deserve your attention. But keeping everything running is the baseline. Regular cashflow forecasts help you keep that in focus. Here’s why: Cost control - If you can't reach your targets for income, reining in your costs may give you a little extra head room to manage cashflow while you plan your next move. Visibility on outgoings - Cost control can be a challenge when it’s hard to pinpoint hidden costs or where established ways of doing things cost more money than they should. You may also have been coping with unexpected expenses, as you’ve adapted your business for unplanned circumstances or increased costs. Improving business practice - It's more than only keeping an eye on outgoings (though that's important). It's about looking at each aspect of your business and business systems (or the gaps where there should be business systems) to see if poor practice is driving costs up unnecessarily. It can be useful to break it down - You can look at cost centres such as office supplies or freight. Or you can look at what those costs do for your business. It can help to analyse costs in terms of cost of sale and overheads.

Basics strategic advice: how do accountants support your financial performance?

By Anna Stubbs • June 2, 2026
“Q: How does an accountant support my financial performance?” We’re all used to the idea of a business needing an accountant. But have you ever stopped to think what a good accountant and business adviser can actually bring to your company? Advances in technology, software and AI are changing our expectations of what a basic accountant/business owner relationship can offer. So, it’s important to reassess your expectations and to find out where we can add real, additional value. “A: Your accountant is now a full-fledged business adviser, ready to help you review, manage and transform your finances and strategy.”  In previous decades, your accountant dealt primarily with historical data – the transactions and cash inflows/outflows that had happened in the past. Today, with access to so much smart forecasting, data analysis and forward-looking scenario-planning, we can tell you far more about the future of your business.