Happy customers, happy bottom line

Anna Stubbs • May 7, 2025

“Loyalty is when people are willing to turn down a better product or price to continue doing business with you” - Simon Sinek.


If customers are unhappy, they’ll leave you for one of your competitors. If they’ve had a poor experience or been treated badly, some will go as far as making a scene on social media or leave a bad business review to warn others.


Customer satisfaction is important to any business, but the earlier you are in the growth of your business, the more critical it is to ensure that your early customers are highly satisfied. When you sign up your first customer, that person represents 100 percent of your customer-base, so their opinion of your business, along with the next handful of customers matters greatly.



Think about your early customers and who these people are. If they’re still known to you, you should be proud that they had faith and were one of your earliest customers who backed you.

Here's 3 ways you can do this

  • Everyone likes to be told they are valued. Start by saying thanks to your loyal customers and be genuine about it.
  • Could you do something to recognise their loyalty? – with a gift, discount or a special offer just for them.
  • If they’re still using your product or services, ask them to be a referral customer, review you on Facebook or your Google business listing, or to be featured in a published customer case study. Send a link to your Facebook or Google business listing so that it's easy for them to add their review.

Review your business expenses – and save

By Anna Stubbs • April 28, 2026
Running a business costs money. There are always costs, overheads and supplier bills that mount up – and these expenses will gradually chip away at your cash position, making it more difficult to grow and make a profit. So, what can you do to reduce your spend levels? And what impact will this have on your overall margins, profits and ability to fund the next stage in your business journey?

5 benefits of working with a business adviser

By Anna Stubbs • April 28, 2026
You know that an accountant can look after the books and keep your numbers in good order. But have you ever thought about the additional services and advice that an accountant can bring to you as a fully fledged business adviser, coach and mentor? Let’s explore what other business-critical services your adviser could offer:

Understanding Your Balance Sheet

By Anna Stubbs • April 28, 2026
To understand the financial position of a business at a specific point of time, look at the balance sheet. The balance sheet may also be called the statement of financial position. Together with the Profit and Loss Statement, and possibly other reports such as the Statement of Cash-flow, these reports provide a complete understanding of the financial position and business performance. So what’s involved: The balance sheet has three sections: assets, liabilities and equity.