Happy customers, happy bottom line

Anna Stubbs • May 7, 2025

“Loyalty is when people are willing to turn down a better product or price to continue doing business with you” - Simon Sinek.


If customers are unhappy, they’ll leave you for one of your competitors. If they’ve had a poor experience or been treated badly, some will go as far as making a scene on social media or leave a bad business review to warn others.


Customer satisfaction is important to any business, but the earlier you are in the growth of your business, the more critical it is to ensure that your early customers are highly satisfied. When you sign up your first customer, that person represents 100 percent of your customer-base, so their opinion of your business, along with the next handful of customers matters greatly.



Think about your early customers and who these people are. If they’re still known to you, you should be proud that they had faith and were one of your earliest customers who backed you.

Here's 3 ways you can do this

  • Everyone likes to be told they are valued. Start by saying thanks to your loyal customers and be genuine about it.
  • Could you do something to recognise their loyalty? – with a gift, discount or a special offer just for them.
  • If they’re still using your product or services, ask them to be a referral customer, review you on Facebook or your Google business listing, or to be featured in a published customer case study. Send a link to your Facebook or Google business listing so that it's easy for them to add their review.

Grow your numbers – Increase leads generated

By Anna Stubbs • June 3, 2025
No one can deny that to grow your business, you must attract new potential customers (or leads). It’s how you generate these leads that’s important though. STEP is a lead generation acronym to help you generate quality leads without pointlessly blowing your marketing budget: S = Strategy T = Target E = Efficiency P = Process

Grow your numbers - Reporting and accountability

By Anna Stubbs • June 3, 2025
Key Performance Indicators (KPIs) are essential to measure the performance of your business in order to grow your numbers. Of course, the measures themselves are pointless unless there’s reflection and discussion to ensure they’re met. Here’s a simple and effective way to link KPIs to a reporting and accountability framework. Firstly, make sure there is ONE leader for each of the departments in your business: Director, Leadership, Product / Service Development, Operations, Marketing, Sales, Finance, HR, and Admin / IT. One person can lead more than one department, but two people can’t lead one department. You can also contract out departments to avoid needing a large head count of team memebrs (finance, marketing and IT can be outsourced relatively easily). Be clear on who reports to who . One person can only manage 5 or so people effectively. Consider establishing teams with team leaders to enable you to achieve a ratio under 6 to 1. Set up regular department meetings . This may be the CEO with each of the other department heads, the Operations Leader with the Operations team (if less than 5 in the Operations team) or with the Operations Team Leaders (if more than 5 in the Operations team).

Grow your numbers – Control overhead expenses

By Anna Stubbs • June 3, 2025
One of the simplest ways to grow your bottom line is to tighten your belt and spend less.