Our Cashflow & Profit Improvement Meeting

Anna Stubbs • October 16, 2023

In business, it’s not enough just to have a healthy profit; profitable businesses can fail due to poor cashflow. We want to help our clients better manage their cashflow.

The first step is to determine your business’s Cash Conversion Cycle. This tells you how long your cash is tied up in your inventory, debtors, and payables. The longer your Cash Conversion Cycle, the less money you have available in your bank account. We’ll then help you identify 1-2 strategies you can implement to shorten your cycle so you have more cash in your bank.

Of course, profit matters too, and increasing your profit can increase your cashflow. By implementing strategies to improve both your cashflow and your profit, you can set your business up for success.

If you’re unsure of the difference between cashflow and profit and often wonder why there’s not as much money in your bank account as you expected, this meeting should be a priority.


During the Cashflow & Profit Improvement Meeting, we’ll:

  • Calculate your Cash Conversion Cycle
  • Determine strategies you can implement to improve your cashflow and profit
  • Use our calculators to demonstrate the impact these strategies can have on your cash position and profit
  • Identify actions you should take to implement these strategies and achieve your improvement targets


The sooner you attend a Cashflow & Profit Improvement Meeting, the sooner you can start increasing your profit and cashflow and increase the money in your bank account.


By attending a Cashflow & Profit Improvement Meeting, you’ll:

  • Understand the difference between cashflow and profit
  • Identify the key cashflow drivers and the Cash Conversion Cycle in your business
  • Learn how to improve your debtor days, inventory days, and payable days
  • Discover the impact small changes can have on your profit and cashflow

We look forward to meeting with you to identify the cashflow and profit improvement opportunities in your business.

Basic strategic advice: why your business needs an evolving strategy

By Anna Stubbs • June 2, 2026
“Q: Why do I need an evolving strategy for my small business?” You’re a business owner or CEO. And that means it’s your responsibility to take care of the business, invest in the right places and make the company a success story. However, to do this, you need an agreed business strategy that lays out your goals, your mission and your plan for taking the company to the next level. So, why does this need to be an evolving strategy? “A: Your business strategy is not a static document – it’s a plan and mission that should be fluid, agile and able to react to change.” We’re trading in uncertain times at present. Each day presents a new challenge for small businesses, and having a plan that can react to change is a major competitive advantage.

Cash flow and cost control

By Anna Stubbs • June 2, 2026
More than ever, cashflow is a vital part of staying afloat, whether your business is in recovery or growth mode. Revenue, profit and your bottom line all deserve your attention. But keeping everything running is the baseline. Regular cashflow forecasts help you keep that in focus. Here’s why: Cost control - If you can't reach your targets for income, reining in your costs may give you a little extra head room to manage cashflow while you plan your next move. Visibility on outgoings - Cost control can be a challenge when it’s hard to pinpoint hidden costs or where established ways of doing things cost more money than they should. You may also have been coping with unexpected expenses, as you’ve adapted your business for unplanned circumstances or increased costs. Improving business practice - It's more than only keeping an eye on outgoings (though that's important). It's about looking at each aspect of your business and business systems (or the gaps where there should be business systems) to see if poor practice is driving costs up unnecessarily. It can be useful to break it down - You can look at cost centres such as office supplies or freight. Or you can look at what those costs do for your business. It can help to analyse costs in terms of cost of sale and overheads.

Basics strategic advice: how do accountants support your financial performance?

By Anna Stubbs • June 2, 2026
“Q: How does an accountant support my financial performance?” We’re all used to the idea of a business needing an accountant. But have you ever stopped to think what a good accountant and business adviser can actually bring to your company? Advances in technology, software and AI are changing our expectations of what a basic accountant/business owner relationship can offer. So, it’s important to reassess your expectations and to find out where we can add real, additional value. “A: Your accountant is now a full-fledged business adviser, ready to help you review, manage and transform your finances and strategy.”  In previous decades, your accountant dealt primarily with historical data – the transactions and cash inflows/outflows that had happened in the past. Today, with access to so much smart forecasting, data analysis and forward-looking scenario-planning, we can tell you far more about the future of your business.