Cash flow forecasting puts you back in control

Anna Stubbs • September 11, 2023

We all know that positive cashflow is the beating heart of any successful business. And with so many external pressures on your cash right now, it’s important to have one eye on the future.

Cashflow forecasting is an increasingly important tool for any finance team. With a better view of your future cashflow position, you can make well-informed decisions about your finances.

But how does cashflow forecasting work? And how does it help you maintain a positive cashflow position throughout the year?

What does a cashflow forecast tell you?

The cashflow process is all about balancing your income (cash inflows) against your expenditure (cash outflows). If your cash inflows are greater than your cash outflows, this is called a ‘positive cashflow position’. In other words, you have cash left over, even once you’ve covered your costs and paid your bills – cash that can then be reinvested in the business.

Forecasting apps, like Float, Fathom and Futrli, use historic cash data to project your cash position forward in time. This helps you see where your cash may be in future periods.

Running detailed cashflow forecasts means you can:

  • Understand your future operational cashflow – helping you spot any cashflow holes, seasonal dips or predicted months of high expenditure before they become an issue.
  • Plan your costs and expenditure effectively – allowing you to stick to your planned budgets, manage your costs and plan for any steep price increases.
  • Avoid the cashflow issues before they happen – using your forecasts to look ahead, plan and get tighter control over your cashflow management.

Talk to us about setting up cash flow forecasts



Staying in a positive cashflow position is a challenge in the current economic situation.


When supplier prices and operational costs are fluctuating and revenues are hard to predict, it is difficult to juggle your inflows against your outflows.


We’ll help you get a tighter grip on your cashflow. Setting up detailed forecasts helps you understand your financial story and puts you back in full control of your cashflow.


Get in touch. We are here to help.

Grow your numbers – Increase leads generated

By Anna Stubbs • June 3, 2025
No one can deny that to grow your business, you must attract new potential customers (or leads). It’s how you generate these leads that’s important though. STEP is a lead generation acronym to help you generate quality leads without pointlessly blowing your marketing budget: S = Strategy T = Target E = Efficiency P = Process

Grow your numbers - Reporting and accountability

By Anna Stubbs • June 3, 2025
Key Performance Indicators (KPIs) are essential to measure the performance of your business in order to grow your numbers. Of course, the measures themselves are pointless unless there’s reflection and discussion to ensure they’re met. Here’s a simple and effective way to link KPIs to a reporting and accountability framework. Firstly, make sure there is ONE leader for each of the departments in your business: Director, Leadership, Product / Service Development, Operations, Marketing, Sales, Finance, HR, and Admin / IT. One person can lead more than one department, but two people can’t lead one department. You can also contract out departments to avoid needing a large head count of team memebrs (finance, marketing and IT can be outsourced relatively easily). Be clear on who reports to who . One person can only manage 5 or so people effectively. Consider establishing teams with team leaders to enable you to achieve a ratio under 6 to 1. Set up regular department meetings . This may be the CEO with each of the other department heads, the Operations Leader with the Operations team (if less than 5 in the Operations team) or with the Operations Team Leaders (if more than 5 in the Operations team).

Grow your numbers – Control overhead expenses

By Anna Stubbs • June 3, 2025
One of the simplest ways to grow your bottom line is to tighten your belt and spend less.