Leading your business

Anna Stubbs • April 14, 2023

Times of crisis are defining moments for great leaders. Consider the contrasting results that different countries experienced with Covid-19, based on the approach their respective leaders have taken.


Great leadership is effectively guiding or influencing your team to work towards achieving your goals. Leadership is always on; there is no place to hide in a time of crisis.


Consider the four quadrants of great leadership:
1. Vision. Clarity of what you want, what the future looks like for the business and team, and how you’ll know when you’ve got there.
2. Energy. Leading by example, with positivity, to inspire and motivate the team to be the best they can.
3. Focus. Sharing the common purpose (why your business exists for your customers), setting clear expectations and defining what a great day’s work looks like for everyone on the team.
4. Empowerment. Providing constant feedback, training and support, and delegating effectively without abdicating responsibility.


Now consider the key responsibilities of a leader:
- Implementing the plan. What is your new plan and how will you ensure that everyone knows their role in making it happen?
- Providing a framework and structure for business improvement and innovation. A crisis is a time to reinvent, re-engineer, innovate, and adapt
- Monitoring performance against the plan. How will you make sure you stick to the plan, celebrate success, and take corrective action when things start to go pear-shaped?
- Motivating and inspiring the team. What meetings and other communication forums are needed to ensure that everyone on the team remains engaged and part of the bigger picture?
- Promoting a great business culture. What are the business’s Core Values and rules of engagement that can play to the strengths of the team and foster a supportive and fun environment?


With the above in mind, what leadership skills do you need to sharpen?

Talk to us about how we can help you get the best from your team and business.

“Anyone can lead when the plan is working. The best lead when the plan falls apart.” - Robin S. Sharma

The Man on the Moon Principle

By Anna Stubbs • October 22, 2025
In 1961, President John F Kennedy famously announced his goal of landing a man on the moon and returning him safely to Earth before the decade was out. As we know, in July 1969, Neil Armstrong and Buzz Aldrin became the first people to walk on the moon, and were brought back to Earth safely, achieving JFK’s goal.  At a time when most people hadn’t even been on an aeroplane, landing on the moon would’ve felt unachievable and overwhelming. However, such a massive goal united people with a purpose; the story goes that even a cleaner mopping the floor at the space station said his job was to help put a man on the moon. So, how did they make the goal achievable? They broke it down into milestones, with each one taking them closer and closer to achieving their ultimate goal. The first milestone was to achieve lift off. So, they set about resolving this challenge. The next milestone was to reach orbit, so they had a team working on this milestone. Then, they had to reach the moon’s atmosphere, land safely on the moon, take off from the moon, enter Earth’s atmosphere and land safely back down to Earth. You can see how breaking the goal down into milestones gave everyone a more achievable objective to focus on which was less overwhelming. Those milestones were then broken down into the actions which needed to be completed. Each action was essentially a small step towards reaching the ultimate goal.

5 signs you’re undercharging

By Anna Stubbs • October 22, 2025
Are you undercharging for your services? It can be hard to tell, particularly if you’re in a niche industry or you’re a contractor. Costs have been rising, so it may be time to rethink your own pricing.

Understanding your revenue drivers

By Anna Stubbs • October 22, 2025
For your business to make money, you need to generate revenue. You produce revenue through your usual business activity, by making sales, getting your invoices paid, or taking cash from paying customers. So, the better you are at selling your products/services and bringing money into the business, the higher your revenue levels will be. But what actually drives these revenue levels? And how do you get in control of these drivers?