Leading your business

Anna Stubbs • April 14, 2023

Times of crisis are defining moments for great leaders. Consider the contrasting results that different countries experienced with Covid-19, based on the approach their respective leaders have taken.


Great leadership is effectively guiding or influencing your team to work towards achieving your goals. Leadership is always on; there is no place to hide in a time of crisis.


Consider the four quadrants of great leadership:
1. Vision. Clarity of what you want, what the future looks like for the business and team, and how you’ll know when you’ve got there.
2. Energy. Leading by example, with positivity, to inspire and motivate the team to be the best they can.
3. Focus. Sharing the common purpose (why your business exists for your customers), setting clear expectations and defining what a great day’s work looks like for everyone on the team.
4. Empowerment. Providing constant feedback, training and support, and delegating effectively without abdicating responsibility.


Now consider the key responsibilities of a leader:
- Implementing the plan. What is your new plan and how will you ensure that everyone knows their role in making it happen?
- Providing a framework and structure for business improvement and innovation. A crisis is a time to reinvent, re-engineer, innovate, and adapt
- Monitoring performance against the plan. How will you make sure you stick to the plan, celebrate success, and take corrective action when things start to go pear-shaped?
- Motivating and inspiring the team. What meetings and other communication forums are needed to ensure that everyone on the team remains engaged and part of the bigger picture?
- Promoting a great business culture. What are the business’s Core Values and rules of engagement that can play to the strengths of the team and foster a supportive and fun environment?


With the above in mind, what leadership skills do you need to sharpen?

Talk to us about how we can help you get the best from your team and business.

“Anyone can lead when the plan is working. The best lead when the plan falls apart.” - Robin S. Sharma

Grow your numbers – Increase leads generated

By Anna Stubbs • June 3, 2025
No one can deny that to grow your business, you must attract new potential customers (or leads). It’s how you generate these leads that’s important though. STEP is a lead generation acronym to help you generate quality leads without pointlessly blowing your marketing budget: S = Strategy T = Target E = Efficiency P = Process

Grow your numbers - Reporting and accountability

By Anna Stubbs • June 3, 2025
Key Performance Indicators (KPIs) are essential to measure the performance of your business in order to grow your numbers. Of course, the measures themselves are pointless unless there’s reflection and discussion to ensure they’re met. Here’s a simple and effective way to link KPIs to a reporting and accountability framework. Firstly, make sure there is ONE leader for each of the departments in your business: Director, Leadership, Product / Service Development, Operations, Marketing, Sales, Finance, HR, and Admin / IT. One person can lead more than one department, but two people can’t lead one department. You can also contract out departments to avoid needing a large head count of team memebrs (finance, marketing and IT can be outsourced relatively easily). Be clear on who reports to who . One person can only manage 5 or so people effectively. Consider establishing teams with team leaders to enable you to achieve a ratio under 6 to 1. Set up regular department meetings . This may be the CEO with each of the other department heads, the Operations Leader with the Operations team (if less than 5 in the Operations team) or with the Operations Team Leaders (if more than 5 in the Operations team).

Grow your numbers – Control overhead expenses

By Anna Stubbs • June 3, 2025
One of the simplest ways to grow your bottom line is to tighten your belt and spend less.