Knowing your team's learning styles is good for business

Anna Stubbs • June 21, 2023

Why is it important to be aware of your own, and your team’s, learning styles? Knowing how each of your staff members best learn can enhance communication skills, improve performance and make your new-hire processes better. It can also reduce conflict and increase the range of communication strategies used in your business.


Everyone learns differently and while we’ve known this for centuries, the VARK modalities, developed by New Zealander Neil Fleming in 1987, were the first to offer a quiz with help sheets so people could use it to learn and teach better. VARK stands for Visual, Aural, Read/Write, and Kinaesthetic. The idea is that we use one (or a mixture) of these modalities when learning information.



Whether it’s rules, guidelines, job changes, systems, and processes, or change within the business, it’s your job to ensure staff learn in the best way for them. Once you know how each of your staff learns (there is a range of online quizzes), assess your communication channels, and adapt them to ensure no one misses out on valuable information.

New ways to communicate with staff

How you best learn could influence the way you’re delivering information to your staff. To make sure you cover all your teams’ learning needs, pick a selection of these communication approaches:

  1. Visual: Learn by seeing - Charts, graphs, flow charts, lesson outlines, picture aids, and symbolic arrows, circles, hierarchies, and other devices used instead of words.
  2. Aural: Learn by hearing - Reading aloud, verbal instructions, discussions, repeating to a colleague, oral feedback, email, phone conversations, texting, discussion boards, oral presentations, classes, tutorials, and talking with other students and teachers.
  3. Read/write: Learn by reading and writing - Manuals, reports, essays, assignments, PowerPoint, lists, diaries, dictionaries, quotations and words, words, words…

Kinaesthetic: Learn by doing - Demonstrations, simulations, videos, and movies of “real” things, as well as case studies, practice, and applications. If it can be grasped, held, tasted, or felt, it will resonate!

Should your strategy be defensive or growth-focused?

By Anna Stubbs • December 3, 2025
The latest edition of the Federation of Small Businesses’ (FSB) Small Business Index had some unexpected results when it comes to growth expectations of UK small businesses. 27% of businesses said they expected their business to shrink, close or sell up over the next year. This outweighed the 25% who predicted their business would expand over the same period. It’s the first time in the history of the SBI that expectations of contraction have outnumbered those of growth. And it underlines a growing trend.

Why it's smart to accept payments online

By Anna Stubbs • December 3, 2025
One of the best things about online shopping is instant, hassle-free payment. Enter your details, click, and you’re done. If your customers can make an instant online payment, they’re likely to pay you more quickly – and they’ll appreciate the simplicity too. The details Online payment methods include credit and debit cards, ACH (Automated Clearing House) services like Paypal, and repeat payments through direct debit. Payments are managed by merchant service providers – specialist companies that process transactions on your behalf. Some focus on credit and debit cards, while others stick to ACH or direct debit. Choose a provider that can integrate with your accounting software, and you can add a super-simple payment button to future invoices. The costs While your merchant service provider shouldn’t charge any set-up fees, they will charge transaction fees. These range from 2-4% of the invoice for debit or credit cards, and under $2 a transaction for direct debit. These fees are an added expense, so they need to be included in your profit calculation – smart accounting software will do this automatically. Because credit and debit fees can add up, many businesses don’t offer online payment for invoices over a certain amount. The benefits Businesses using online payments get paid faster. Of course, not every client will pay instantly just because they have the option, but it should speed up your average payment time.  A bonus benefit? Customers appreciate the ability to pay online, so offering it as an option can be a big point in your favour. Ready to reap the benefits of online payments? Get expert advice and set-up support from our accounting team.

5 challenges for small business - and how to beat them!

By Anna Stubbs • December 3, 2025
Starting, building and growing your own small business is a hugely rewarding experience for many entrepreneurs. But the road ahead isn't always smooth. There are common challenges that crop up and ongoing issues that need to be factored into your business plan, your strategy and your own personal thinking. So, what can you do to beat these challenges and make the journey as frictionless as possible?