Knowing your team's learning styles is good for business

Anna Stubbs • June 21, 2023

Why is it important to be aware of your own, and your team’s, learning styles? Knowing how each of your staff members best learn can enhance communication skills, improve performance and make your new-hire processes better. It can also reduce conflict and increase the range of communication strategies used in your business.


Everyone learns differently and while we’ve known this for centuries, the VARK modalities, developed by New Zealander Neil Fleming in 1987, were the first to offer a quiz with help sheets so people could use it to learn and teach better. VARK stands for Visual, Aural, Read/Write, and Kinaesthetic. The idea is that we use one (or a mixture) of these modalities when learning information.



Whether it’s rules, guidelines, job changes, systems, and processes, or change within the business, it’s your job to ensure staff learn in the best way for them. Once you know how each of your staff learns (there is a range of online quizzes), assess your communication channels, and adapt them to ensure no one misses out on valuable information.

New ways to communicate with staff

How you best learn could influence the way you’re delivering information to your staff. To make sure you cover all your teams’ learning needs, pick a selection of these communication approaches:

  1. Visual: Learn by seeing - Charts, graphs, flow charts, lesson outlines, picture aids, and symbolic arrows, circles, hierarchies, and other devices used instead of words.
  2. Aural: Learn by hearing - Reading aloud, verbal instructions, discussions, repeating to a colleague, oral feedback, email, phone conversations, texting, discussion boards, oral presentations, classes, tutorials, and talking with other students and teachers.
  3. Read/write: Learn by reading and writing - Manuals, reports, essays, assignments, PowerPoint, lists, diaries, dictionaries, quotations and words, words, words…

Kinaesthetic: Learn by doing - Demonstrations, simulations, videos, and movies of “real” things, as well as case studies, practice, and applications. If it can be grasped, held, tasted, or felt, it will resonate!

By Anna Stubbs January 29, 2026
Having adequate access to adequate funding is fundamental for any startup. In the early stages of getting your enterprise off the ground, you need working capital to reach the all-important minimum viable product (MVP) stage, rent premises and hire staff. But where does this initial funding come from? Let’s look at the UK Government's Start Up Loan scheme and the funding options it offers.
By Anna Stubbs January 29, 2026
Question: “Can cost-saving measures in the business truly be a key driver of profits?” Running a profitable business is one of your key goals as an owner. Without profits, there’s no capital to reinvest in the business, no funds to grow the company and no money for your own dividend payment at the end of the financial year. So, is cost-saving the answer in these challenging economic times? Answer: “Careful management of costs is a fundamental way to improve your profit margins and profitability as an enterprise” Cost-saving measures will have a direct and measurable impact on your profits. This is usually achieved via two main mechanisms. Firstly, reducing your variable costs (like raw materials or direct labour) increases your gross profit margin. This retains more revenue from each sale you make as a business. Secondly, lowering fixed overheads (such as rent or software licenses) directly reduces the total expenses on your profit and loss statement, leading to a higher net profit. This immediate bottom-line improvement makes you a more financially healthy prospect to investors and lenders – which, in turn, can often make it easier to access funding and grow the business. Want to know more about cost-saving measures?  Talk to the team about your profit goals and we’ll advise you on the key ways you can reduce your overheads and expenses to drive improved profits.
By Anna Stubbs January 29, 2026
We all hope that our pathway along the business journey will be smooth and uncomplicated. But the reality is that accidents can happen, along with unplanned injuries, damaging weather events and legal suits from disgruntled clients. So, what can you do to protect your business from these potential negative consequences? The answer is to take out the relevant business insurance for your company.