Knowing your team's learning styles is good for business

Anna Stubbs • June 21, 2023

Why is it important to be aware of your own, and your team’s, learning styles? Knowing how each of your staff members best learn can enhance communication skills, improve performance and make your new-hire processes better. It can also reduce conflict and increase the range of communication strategies used in your business.


Everyone learns differently and while we’ve known this for centuries, the VARK modalities, developed by New Zealander Neil Fleming in 1987, were the first to offer a quiz with help sheets so people could use it to learn and teach better. VARK stands for Visual, Aural, Read/Write, and Kinaesthetic. The idea is that we use one (or a mixture) of these modalities when learning information.



Whether it’s rules, guidelines, job changes, systems, and processes, or change within the business, it’s your job to ensure staff learn in the best way for them. Once you know how each of your staff learns (there is a range of online quizzes), assess your communication channels, and adapt them to ensure no one misses out on valuable information.

New ways to communicate with staff

How you best learn could influence the way you’re delivering information to your staff. To make sure you cover all your teams’ learning needs, pick a selection of these communication approaches:

  1. Visual: Learn by seeing - Charts, graphs, flow charts, lesson outlines, picture aids, and symbolic arrows, circles, hierarchies, and other devices used instead of words.
  2. Aural: Learn by hearing - Reading aloud, verbal instructions, discussions, repeating to a colleague, oral feedback, email, phone conversations, texting, discussion boards, oral presentations, classes, tutorials, and talking with other students and teachers.
  3. Read/write: Learn by reading and writing - Manuals, reports, essays, assignments, PowerPoint, lists, diaries, dictionaries, quotations and words, words, words…

Kinaesthetic: Learn by doing - Demonstrations, simulations, videos, and movies of “real” things, as well as case studies, practice, and applications. If it can be grasped, held, tasted, or felt, it will resonate!

Reducing the uncertainty: strategic business reviews

By Anna Stubbs • July 24, 2025
In a world where evolving political events can change the market in an instant, and economic instability is still the norm, finding certainty in your business strategy is a rarity. Business plans and your overriding strategy are no longer written in stone. This means being flexible about your next steps and regularly reviewing your business strategy. Let’s see how frequent strategic business reviews can help you reduce the uncertainty.

Selling your business: getting a good deal

By Anna Stubbs • July 24, 2025
You’ve spent years growing your business and adding value to the company. Now it’s time to sell up, get a good deal and liquidise the equity you’ve had locked up in the business. In this series, we’ll give you all the advice you need to plan your exit, add value to the business, negotiate a great deal and define your new pathway once the business is sold. Let’s look at some important ways to achieve the best possible deal for your business sale. Selling your business is generally the end step in a much longer journey. If you’ve put together a detailed exit strategy, you’ll have been planning this sale for some time. The important thing at this point is to make sure you get a great deal and realise the best possible sale price – giving you the return you deserve for all your hard work. To put yourself in the optimum position when looking for a buyer, here are a few tips: 

If I’m working ON my business what should I be doing?

By Anna Stubbs • July 24, 2025
I’m sure you’ve heard about the need to work ‘on’ your business as well as working ‘in’ your business. But have you ever stopped to think what exactly you should be doing? First some practical distinctions to compare working ‘on’ and working ‘in’.